About Anjita Ganguly

Co-founder & Publication Expert at Exceller Books, Anjita describes herself as a teacher by heart, traveler by passion and a publication expert by profession. An  unfaltering pursuit of literature has cultivated in her a diverse mood, lovely temperament and boundless patience – a bunch of essential qualities for managing a publishing process. She switches between being firm and friendly while coordinating between the in-house teams to deliver the most effective job. When she is not saddled with her day-to-day responsibility, she can be found tripping along uncharted territories in the hope of experiencing new people and cultures.

5 Effective Ways Authors Can Build Audiences in 2026

The publishing landscape is evolving faster than ever. In 2026, authors are no longer just writers. They are creators, communicators and community builders. Whether you are traditionally published or choosing to publish and print your book independently, building a loyal audience is no longer optional. It is essential. Here are five effective ways authors can […]

Learn More

6 Reasons Distribution Matters Hugely in Publishing in 2026

By 2026, publishing is no longer about who can make a book—almost anyone can. What really sets a successful book apart is distribution. The main question now is not “Can we publish this?” but “Can readers actually find it?” A book might have a great manuscript, an eye-catching cover, and strong marketing. But without smart […]

Learn More

7 Books Perfect for December Evenings: Reads that Feel Like Winter

Winter has a way of slowing everything down, doesn’t it? Evenings stretch longer, the world grows quieter, and reading becomes less about finishing fast and more about living in the mood a little longer. Some books feel especially suited to this season. They carry snow in their settings, warmth in their emotions, or a stillness […]

Learn More

If Classic Authors Had Instagram: Imagining Stalwarts of Literature in the Social Media Age

Imagine if Jane Austen had an Instagram account. Would she be posting witticisms about Regency-era courtship with #MannersAndMarriage? Or if Shakespeare were online, would his “To be or not to be” soliloquy go viral as a Reel? In a world where every thought, meal and mood is broadcast through curated squares, it’s hard not to […]

Learn More

The Translator as the Invisible Author: How Voices Travel Across Languages and Cultures

Translators play a critical yet often unseen role in ensuring that stories, ideas, and cultural expressions move authentically between languages. As invisible authors, they preserve the integrity and impact of voices across borders. Misconceptions About Translation: Many confuse translation with the simple act of swapping words from one language to another. But anyone who has […]

Learn More

6 Things Authors Must Know About Publishing in 2025

The publishing landscape in 2025 is evolving faster than ever. From shifting reader habits to the growing dominance of self-publishing platforms, authors now have more control — and more choices—than at any point in history. Whether you’re a debut novelist or a seasoned non-fiction writer, understanding the latest trends can make the difference between a […]

Learn More

Why Professional Editing Is Non-Negotiable: 4 Industry-Proven Reasons

You have spent months, or maybe years, pouring your heart and soul into the pages. You have written, rewritten, made paper balls out of the pages, thrown them in the bin and done it all over again. Now you are sure you have got what you wanted from yourself, and now it’s time to launch […]

Learn More

Writing vs. Selling: 4 Critical Truths Authors Must Learn Early

For many aspiring authors, the dream begins with a powerful story idea or a deep desire to share knowledge with the world. Whether you’re writing fiction, memoir, or even aiming to publish your thesis, there comes a moment when you realise that writing the book is only half the battle—the other half is selling it. […]

Learn More