Description
In Africa, agriculture is a major contributor to the economy and provides livelihoods for the majority of the population. Agriculture is a pillar and the economy’s backbone in most of the African developing countries. Despite the growing populations in developing countries, the agricultural sector continues to perform poorly and the majority of people engaged in agriculture remain in poverty. To achieve a sustainable agricultural sector, new strategies must be developed to holistically address the challenges preventing growth, and make Agribusiness competitive. This book proposes a few effective strategies to identify ways to overcome the systemic bottlenecks that stand in the way of realizing Agribusiness enormous potential.
These strategies should facilitate wealth creation, jobs, improve the country’s food security and transform growth of rural development for the SME’s in Africa.
About The Author
Lucy Gachuhi is a Kenyan citizen by birth. A Marketer, Published Author, Business Consultant in Strategic Management and Business Development. A Holder of Master in Business Administration (MBA) in Strategic Management and several Professional Diplomas. She has worked with several International Companies in Supply Chain Logistics, Exports Sales & Marketing and Business Development in Nairobi – Kenya. These roles have led her to travel extensively, especially in the African Continent.
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