Description

“Unlocking Consumer Choices: Understanding The Dynamics Of Private Label Brands In The Grocery Industry” is a scholarly exploration of changing consumer behavior and economic shifts in the grocery sector. Focused on private-label brands, the book delves into challenges, solutions, and insights for sustainable grocery production. The author analyzes consumer behavior intricacies, providing valuable insights for marketers. Highlighting cross-cultural dynamics and success stories in Ahmedabad and Gandhinagar, this work is an essential resource for industry professionals navigating the complex landscape of private-label brands in the grocery industry.