Description
The book follows a clearly formulated methodological structure to introduce the subject to the research scholars and students. It follows a comprehensive, logical approach to explain the concept. The book also incorporates various aspects related to market orientation and service quality. It will definitely help the scholars who are doing research in this direction.
About Author:
Dr. Renu Jadon is an Assistant Professor at Department of Business Administration at St. Xavier’s College, Jaipur. She has 14 years of experience of undergraduate and postgraduate teaching. She was a visiting faculty at Pearl Academy of Fashion and Management, Jaipur.
She is doctorate from University of Rajasthan and cleared UGC-NET (Commerce) in her first attempt. She has authored two reference books in Management. She has participated in several national and international seminars/conferences. Her research papers are published in reputed journals.
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