Description

The book focuses on marketing practices in the developing countries with a special focus on Africa. The Book is divided into 15 chapters covering various aspects of the marketing. The authors have as much as possible used local ( African) examples. Each chapter has at least two cases, one at the beginning and another towards the end, with one or a few questions to assist the reader reflect on the case. The authors have tried to use very practical cases that make it quite easy for the reader to understand and follow. Academicians will find this book very useful especially in tackle marketing issues within the African Context. Practitioners will equally find it very useful as it offers very practical suggestions on how to solve marketing problems especially in the developing countries.

Justus M. Munyoki

Justus Munyoki is a Professor of Marketing at the University of Nairobi, Kenya, and is currently the Coordinator, Research, Publications and Conferences, School of Business, University of Nairobi. . He has over 15 years of postgraduate teaching, research and consultancy experience, and has successfully supervised over fifteen PhD students, either as lead supervisor, as a team member . He has also supervised tens of Masters level students. Professor Munyoki is widely travelled and has presented papers in local as well as international conferences. He has authored over thirty articles in peer reviewed journals, and is the author of Quantitative Methods, a first Course; Social Science Research: A Hand Book, and Marketing Management: Theory and Practice. He is also actively involved in the training of farmers, Seed company managers and distributors across Africa. Professor Munyoki is also actively involved in church leadership in Kenya, and is currently the General Secretary, Catholic Men Association in Kenya, as well as being the chairman of the Parish Pastoral Council of his local church. His current interests are in the area of brand management, Customer experience marketing in the developing countries, and marketing-entrepreneurship interfaces.

Joseph Odhiambo Owino

Dr. Owino is a PhD holder in Business Administration and currently lectures at the School of Business, University of Nairobi in Kenya. He has a Master of Business Administration and a foundation degree in Agribusiness Management (Hons). He is an active researcher in Marketing and organizational development and has published widely in peer reviewed journals. He is a full member of the American Marketing Association (AMA), actively consults in marketing and agribusiness. His research interests include marketing strategy with focus on marketing strategy and organizational development. Other research interests include pro-environmental consumer behaviour, and ethical marketing.