Senior Citizens’ Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks’ marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks’ business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. 

Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

About Author

Dr. Lakshman K. is an organized and energetic Academician working as an Associate Professor at Jain University-CMS, Bengaluru, Karnataka, with fourteen-plus years of academic experience and three-plus years of industry experience with a distinguished educational background. He completed his Ph.D. at Annamalai University, Tamil Nadu. He has excellent subject knowledge, classroom management skills, and practical experience in modern and innovative teaching techniques. He seeks to provide top-quality knowledge to students and achieve higher career growth through a continuous learning process. He also published his research Papers in Scopus Index Journals, Web of Science, UGC Care List Journals, and Peer-reviewed Journals. He was also invited as Resource Person to various educational institutions to give Guest lectures.

Dr. Arokiaraj David (Ph.D.) is an Assistant professor at BSSS Institute of Advanced Studies, Bhopal, Madhya Pradesh. He has qualified for a Junior and Senior Research Fellowship (SRF/JRF) and was awarded the National Eligibility Test for Lectureship (NET) conducted by UGC (Government of India). Apart from that, he has ten-plus years of experience, including five-plus years in research and five years in teaching. His primary areas of interest are Digital Management, Environmental Marketing, and Environmental Management systems. He has published several research papers in prestigious National and International journals.