Publish your Own Book

9 Tips for Building Your Author Brand in a Digital World

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About Anjita Ganguly

Co-founder & Publication Expert at Exceller Books, Anjita describes herself as a teacher by heart, traveler by passion and a publication expert by profession. An  unfaltering pursuit of literature has cultivated in her a diverse mood, lovely temperament and boundless patience – a bunch of essential qualities for managing a publishing process. She switches between being firm and friendly while coordinating between the in-house teams to deliver the most effective job. When she is not saddled with her day-to-day responsibility, she can be found tripping along uncharted territories in the hope of experiencing new people and cultures.

In the last few blogs, we have talked about different ways to promote your book using cutting-edge marketing strategies. But building an author identity is not just about sharing your book poster or cover page with your friends, colleagues, and followers. For these strategies to work and add meaning to your new release, you need to create a considerable brand image. There are several channels and platforms through which you can create a sustainable brand value that impacts the sales of your book like magic.

  1. Connect to Your Readers: The first step to creating your brand is connecting to your readers. By virtue of social media, you can directly warm up to your readers – the potential buyers of the book. Expand your social circle by creating new friends and reviving old contacts. This is easy to do from a digital author platform, like a website, Facebook page, Instagram account, etc.
  2. Self-publish Your Own Book: Getting recognition as an author is a protracted process requiring remarkable time and effort. To expedite your success journey, you may want to self-publish your first few books. It is not difficult to figure out that, despite strong social media presence and large-scale campaign, the whole publicity drive will look a lot better with a few published books in your sack than without.
  3. Create Additional Material: Blog, newsletter, podcasts, and video teasers are a great way to announce the release of your book. Informative and tangible, these materials stimulate readers’ interest and maximize your royalty cheque.
  4. Start Promotion a Few Days ahead of Going Live: If you are waiting for the book to go live to start publicity, then you will never achieve the desired effect. Rather start engaging your readers in various ways much before the release of the book. Spend a good time in the process and be patient with it. By the time, your book is live in the market, your readers must have heard of it roundly.
  5. Contribute to Various Events: Speaking at a conference or similar events, organizing a workshop for aspiring writers, visiting talk-shows are more focused ways of brand-building than any conventional way you can think of. You lecturing, mentoring and perfecting a generation of young writers will portray a reliable and sustainable author image in the mind of people. Besides, you can build a strong network with your co-authors and aspirants on the program.
  6. Get an Expert Write a Review: There is nothing like getting an expert opinion on your new release. It gives your book access into the reviewer’s network which is usually extensive.
  7. Partner with Peers and Influencers. Building author connections will give you access to their individual readers and help you expand your network. Consider attending literary meets, the author connects, book launch events and lectures.
  8. Consider Publishing Different Versions: Gone are the days when readers will want to hold a book for reading it. There is a growing number of people who are comfortable with high-end gadgets like phone, tablets, etc and readers who spend a lot of time travelling and may like to hear a story on the go. You may not want to lose out on them as your potential readers. So, besides the traditional printed edition, it is wise to publish a variety of different formats like e-books and audio books. And of course, in this area, you’ll have far less competition than in the conventional print market.
  9. Focus on Search Engine Optimization (SEO): Do it yourself or leave it to an expert. Optimized key-words are highly effective to use and can be relied on while designing the title of the book. But, keyword trends can change any moment, so work diligently.

 

In today’s digital age, having a discoverable presence online is more important than it was before. Whether you choose to self-publish your own book or do it through a traditional publisher, the digital media has a lot to offer in planning your book release, strategizing publicity and creating a credible author identity. So, try to incorporate some of the above-mentioned tips in your daily routine, so that you already have grown an expansive digital presence before your next book is ready to knock on the door.

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