Description

This insightful book explores the intricate relationship between investor behavior and investment performance. Delving into psychological factors, market trends, and decision-making processes, it provides a comprehensive understanding of how emotions and biases impact investment outcomes. Perfect for both novice and experienced investors, this guide offers practical strategies to optimize investment performance and achieve financial success.

About Author

Jackson Ong’eta is a seasoned finance expert with extensive experience in teaching, research, and leadership roles. He holds a Bachelor of Education (Hons) in Business & Economics from the University of Nairobi, a Master of Business Administration (Finance) from Egerton University, and a PhD in Business (Finance) from the Adventist International Institute of Advanced Studies. He is currently the Deputy Vice Chancellor for Finance and Administration and a Senior Lecturer at the University of Eastern Africa, Baraton, in the Department of Accounting and Finance. He is a Certified Public Accountant of Kenya and a member of the Institute of Certified Public Accountants of Kenya (ICPAK).