Why Every Entrepreneur Should Write a book
You need to be an author, if you are an entrepreneur. This is the world of diverse experiences, where you do multiple hands-on tasks in place of just one task; you develop your experience and expertise as you explore different opportunities and avenues. However, being multitalented or diversely skilled is a bonus in today’s world, because you can use your creativity and artistry in making yourself known, being heard, and reaching out to the world. If an entrepreneur writes a book, it can be a great way for brand building in the industry at which he works, and giving a shout to the prospective buyers, who will get lured to the book as readers. Among various other marketing strategies, book writing is becoming a new trend in business promotion.
Here are 10 Reasons Why Every Entrepreneur Should Write a Book-
- Clients Get To Know You– These days, clients are much more crunched on a budget than ever before. Due to the growing amount of cheap intellectual labor over the internet, clients do much more research on capital gains and losses today. It is hard to convince them on buying your product, so you have to sell yourself first before you sell your product. They will get to know you through your authorship. They will read your book to understand your vision, therefore understand your product. It a quick way to introduce yourself to your clients.
- Build an Authority– From the word ‘author’ comes authority. By writing a book on your preferred subject, you have already built a niche for yourself; or at least there is a projection that you know it all about the art of the trade. Authority is powerful. Claiming yourself as an expert through a published book calls for attention; people start taking you seriously. This kind of created expertise in a field can make or break your business; hence you have to cautiously maneuver through authority using your book.
- A Book Can Sell a Video Course/ Information Product– Of course you have to decide on what you want to sell before you start writing a book. Consider whether writing will be appropriate for selling your product. Writing a book is a great way for selling an online academic/ adaptive course or information product, but it may not be a great way to sell a sunglass. Book can be an excellent branding strategy for academic/ scholarly products.
- Makes Your Experience Special– Many entrepreneurs and new writers might wonder that there are already so many books in the market on similar topics of their niche, so how another book is going to make a difference. But not to forget, other books on a subject are for knowledge, while your book is a story about your personal journey through your business. Your experiences, the ups and downs etc. make the book special and appealing.
- People Want to Work with An Expert– A book is usually lengthy, hence detailed. You can miss logic, analysis and points while explaining your product in a short time pitch, but book gives you the canvas to express your ideas, vision, concepts, materials, struggles and outcomes in detail. When your client reads about such detailed research and experience, they are automatically motivated to trust you and your product. They think you have the depth and expertise to execute the task.
- A Book Launch Event Can Promote Your Product– Usually, you get a book launch event organized by the publishers when you become an author. Use this platform to attract attention from your prospective buyers and clients. Explain about your company, your business and future projects in the event to get people to sign up for them. Use giveaways from your company to successfully end the book launch event, so that people get a sample of what you make.
- A Book Can Help Draw Clients– Especially, if you sell B2B services like marketing or advertising, a published book can be a huge asset. Just like Mitch Joel of Mirum Digital Agency uses copies of his books, every time he goes to a client meet to pitch his services.
- A Book Can Recruit New Employees– A book lays out your vision and it’s not only for clients, but also for employees. It’s like a motivation speech that inspires the crowd to join in your mission and work for you. The best example is Zappos; the owner not only wrote a book about himself but also about Zappos culture to draw youth appreciation into employment.
- A Book Helps Raise Money– Needless to say, a book is an additional source of income, from where you can earn and utilize in your business. Its like circulating your resources into producing more.
- Time Is Money – Writing a book can get you directly to many people at one time. A book is cheaper to write, and if using traditional publishing services, it doesn’t cost much either on the author. A published book is a dynamic way to emblem yourself as a legend in the industry in a small span of time. Growing your business becomes much easier and less time-consuming if you have a published book about yourself.
